BNP Paribas

Unity creates strength

BNP Paribas reaffirms its determination in accompanying its clients by launching a large international campaign

Focus on a men eyes

Challenge

A campaign that strengthens BNP Paribas' mission statement.

Idea

To valorise BNP Paribas' empathy and commitment to its clients, and remind them that even when facing great difficulties, they will never be alone. The cinematographic treatise of this film also makes reference to BNP Paribas' commitment to the 7th art.

Credits/Contributors

Valérie Hénaff, Eric Forest Directors

Marco Venturelli President overseeing creativity

Raphaël Halin Artistic Director

Benjamin Sanial Copywriter

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Credits/Contributors

Valérie Hénaff, Eric Forest Directors

Marco Venturelli President overseeing creativity

Raphaël Halin Artistic Director

Benjamin Sanial Copywriter

View All

"In those exceptional times, it appears to us important to express through a new film this simple and essential idea that we are always stronger together. We have been present since the beginning of the pandemic, and we are present in the recovery. We would like to tell our clients that they can count on us, to support them in their projects, even when it is difficult and always with proximity and goodwill. Through this speech, we wish to place the bank for a changing world at the heart of this collective that we need more than ever to build a greener and more inclusive world. "

Bertrand Cizeau Communication Director and Associate Director of Corporate Engagement of the Group BNP Paribas

"We wanted to be true, and to place our story in an absolut truth in which everyone recognizes himself. We also wanted that the impact

Marco Venturelli CEO of President of Publicis Conseil overseeing Creativity
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Credits / contributors