Challenge
A campaign that strengthens BNP Paribas' mission statement.
BNP Paribas
Unity creates strength
BNP Paribas reaffirms its determination in accompanying its clients by launching a large international campaign
Idea
To valorise BNP Paribas' empathy and commitment to its clients, and remind them that even when facing great difficulties, they will never be alone. The cinematographic treatise of this film also makes reference to BNP Paribas' commitment to the 7th art.
Capabilities
- Creative Development
- Creative & Campaign
- Strategy
Credits / Contributors
Marco VenturelliPresident overseeing creativity
Valérie HénaffLead Agence
Eric ForestLead Agence
Raphaël HalinArt Director
View allClose
Credits / Contributors
- Marco VenturelliPresident overseeing creativity
- Valérie HénaffLead Agence
- Eric ForestLead Agence
- Raphaël HalinArt Director
- Benjamin SanialCopywriter
- Antoine LengrandAccount Manager
- Maho BenotmaneAccount Manager
- Penelope DevouardAccount Manager
- Katia LewkowiczDirector
- Juliette DesmarescauxProducer
Project assets
Capabilities
- Creative Development
- Creative & Campaign
- Strategy
Credits / Contributors
Marco VenturelliPresident overseeing creativity
Valérie HénaffLead Agence
Eric ForestLead Agence
Raphaël HalinArt Director
View allClose
Credits / Contributors
- Marco VenturelliPresident overseeing creativity
- Valérie HénaffLead Agence
- Eric ForestLead Agence
- Raphaël HalinArt Director
- Benjamin SanialCopywriter
- Antoine LengrandAccount Manager
- Maho BenotmaneAccount Manager
- Penelope DevouardAccount Manager
- Katia LewkowiczDirector
- Juliette DesmarescauxProducer
"In those exceptional times, it appears to us important to express through a new film this simple and essential idea that we are always stronger together. We have been present since the beginning of the pandemic, and we are present in the recovery. We would like to tell our clients that they can count on us, to support them in their projects, even when it is difficult and always with proximity and goodwill. Through this speech, we wish to place the bank for a changing world at the heart of this collective that we need more than ever to build a greener and more inclusive world. "
"We wanted to be fair, and to place our story in an absolut truth in which everyone recognizes himself. We also wanted the impact to be as much the result of spectacular perspective as of connivance with our heroines and heroes, to keep a lot of proximity and humanity in the tone."