For several years and especially since the pandemic, we have seen the emergence of a new paradigm: that of «consuming better». Today, it appears that people are turning to a new model when it comes to responsible consumption: «consume less».
This major evolution sounds the hour of sobriety for companies.
Discover the article by Théo Tiret, Strategic Planner at Publicis Conseil, published in Stratégies : «Brands facing the challenge of sobriety».
