Challenge
To raise the general public’s awareness of the sheer breadth of 5G use cases and areas of application.
Orange
The 5G
After the launch of the 5G in 2020, Orange wishes to highlight the positive aspects and all the uses made possible by the 5G
Idea
The film illustrates how 5G can be used in education. The power of the networks enables pupils to visit a museum and interact with the most iconic works on display like never before.
Capabilities
- Creative Development
- Creative & Campaign
- Strategy
Credits / Contributors
Marco VenturelliPresident overseeing creativity
Frederic RoyerGlobal Creative Director
Jean-Baptiste BlandinArt Director
Thibault FromentCopywriter
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Credits / Contributors
- Marco VenturelliPresident overseeing creativity
- Frederic RoyerGlobal Creative Director
- Jean-Baptiste BlandinArt Director
- Thibault FromentCopywriter
- Magali BergerouxGlobal Client Leader
- Carla CabalfinBusiness Director
- Nouara GuenifInternational Account Director
- Alice MorelAccount Executive
- Antoine L’HuillierStrategic planner
- Carole ColinStrategic Planner
- Ghita LemhandezStrategic Planner
- Sarah BouadjeraProducer
- Reynald GressetDirector
- Jérôme DenisExecutive producer
- Eric LipchitzHead of production
Project assets
Capabilities
- Creative Development
- Creative & Campaign
- Strategy
Credits / Contributors
Marco VenturelliPresident overseeing creativity
Frederic RoyerGlobal Creative Director
Jean-Baptiste BlandinArt Director
Thibault FromentCopywriter
View allClose
Credits / Contributors
- Marco VenturelliPresident overseeing creativity
- Frederic RoyerGlobal Creative Director
- Jean-Baptiste BlandinArt Director
- Thibault FromentCopywriter
- Magali BergerouxGlobal Client Leader
- Carla CabalfinBusiness Director
- Nouara GuenifInternational Account Director
- Alice MorelAccount Executive
- Antoine L’HuillierStrategic planner
- Carole ColinStrategic Planner
- Ghita LemhandezStrategic Planner
- Sarah BouadjeraProducer
- Reynald GressetDirector
- Jérôme DenisExecutive producer
- Eric LipchitzHead of production
“For Orange, 5G represents positive progress, as it will be useful to our society. Since its launch, most of the focus has been on its technical and functional aspects. We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next generation network. Every sector will benefit from the positive contributions of 5G: healthcare, entertainment, industry, transport and so on. The most innovative thing about 5G is what Orange and its customers will do with it.”
“We wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone. We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”