Publicis Conseil, Prodigious and Sony Music Entertainment France join forces through an unprecedented collaboration in order to support artists of urban culture in the creative exploration of their artistic projects.
This unprecedented partnership brings together the strength of three areas of expertise, and honors creativity in the service of artistic development.
In this trio, Sony Music Entertainment France presents its catalogue of hip-hop artists and supports them in their development and awareness strategies. Publicis Conseil provides its strategic expertise and Prodigious shares its own expertise in the production of creative ideas.
The first creative focus of this collaboration is the production of the new video clip by French rapper Benjamin Epps. In this title, the artist from the RCA label, talks about his fears and doubts about watching himself of their future. In his video, Benjamin Epps faces camera, ages as he chain verses to finish thanks to artificial intelligence with the face of a 90-year-old man.
The video was creatively designed by Publicis Conseil and then directed by Prodigious, the market production leader. For the occasion, he combined production strategy, craft and innovation, including the use of a new aging technique by AI.
