Licra

Faces of fear

Licra continues its fight against all types of racism and thus to assert the "R" of the International League Against Racism and Anti-Semitism.

Licra

Challenge

To illustrate how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase.

Idea

The film is based on the technology of deepfake and morphing, the faces follow one another and thus illustrate the discourse around the fears conveyed.

By materializing this fear which trivializes racism, the LICRA hopes for a collective awareness: our enemy is fear, not difference.

Credits/Contributors

Marco Venturelli Chief Creative Officer

Alexandra Evan VP Publicis Conseil

Clément Palouzier Art Director

Antoine Querolle Copywriter

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Credits/Contributors

Marco Venturelli Chief Creative Officer

Alexandra Evan VP Publicis Conseil

Clément Palouzier Art Director

Antoine Querolle Copywriter

View All
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Credits / contributors