Orange

The most innovative thing about 5G is what we'll do with it

After the launch of the 5G in 2020, Orange wishes to highlight the positive aspects and all the uses made possible by the 5G

A group of children going inside a museum

Challenge

To raise the general public’s awareness of the sheer breadth of 5G use cases and areas of application.

Idea

The film illustrates how 5G can be used in education. The power of the networks enables pupils to visit a museum and interact with the most iconic works on display like never before.

Credits/Contributors

Marco Venturelli CEO of Publicis Conseil overseeing Creativity

Frederic Royer Global Creative Director

Jean-Baptiste Blandin Art Director

Thibault Froment Copywriter

View All

Credits/Contributors

Marco Venturelli CEO of Publicis Conseil overseeing Creativity

Frederic Royer Global Creative Director

Jean-Baptiste Blandin Art Director

Thibault Froment Copywriter

View All

“For Orange, 5G represents positive progress, as it will be useful to our society. Since its launch, most of the focus has been on its technical and functional aspects. We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next generation network. Every sector will benefit from the positive contributions of 5G: healthcare, entertainment, industry, transport and so on. The most innovative thing about 5G is what Orange and its customers will do with it.”

Béatrice MandineExecutive Director of Communication, Brand and Engagement at Orange

“We wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone. We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”

Marco VenturelliPresident overseeing creativity at Publicis Conseil
Back to top
Close

Credits / contributors